Mautic vs HubSpot vs Brevo: Marketing Automation in India

The choice is really about how you pay and who holds your contact data. HubSpot and Brevo are hosted SaaS that charge by contacts, sends or seats. Mautic is software you run yourself, so the cost is your server, your email-sending service and the upkeep, not the size of your list.

What are Mautic, HubSpot and Brevo, and how do they differ?

HubSpot

HubSpot is an all-in-one inbound marketing, sales and CRM platform with a polished interface, deep features (campaigns, landing pages, automation, reporting, CRM) and a large ecosystem. Pricing scales by marketing contacts, seats and tier, and the stronger automation sits in higher tiers, so serious use gets expensive.

Brevo (formerly Sendinblue)

Brevo is an affordable, approachable platform for transactional and marketing email, SMS and WhatsApp, with automation and a light CRM. Its pricing is based mainly on monthly email volume rather than contact count, which suits large lists with moderate sending; check the page for how current plans count contacts.

Mautic

Mautic is an open-source marketing automation platform (GPL-3.0) that you self-host: campaign builder, segmentation, lead scoring, dynamic content, landing pages and email. The software has no licence fee; you pay for the server and an email-sending service such as Amazon SES. See marketing automation for how we deploy it.

How does pricing compare: per-contact SaaS or own-and-host?

This is where they differ most.

HubSpot charges by marketing contacts and seats across tiers: costs climb as your audience and team grow, and advanced automation sits in higher tiers.

Brevo charges mainly by monthly email volume, which is friendlier for large lists but still a recurring cost that rises with sending.

Mautic (self-hosted) has no licence, per-contact or per-seat fee. Your costs are a server, an email-sending service billed per email (see Amazon SES pricing) and the upkeep. The list can grow without the software cost changing, though a very large list needs a bigger server.

It is the same rent-or-own split we cover in n8n vs Zapier vs Make.

Who holds your contact data, and what does that mean for deliverability?

With HubSpot or Brevo, your contacts sit in the vendor's cloud. With self-hosted Mautic, they sit on a server you control, which helps with privacy-sensitive lists and with India's DPDP Act obligations. The trade-off is that deliverability is yours too: you configure a sending service (SES or similar), set up SPF, DKIM and DMARC, and warm up the sending domain. Hosted platforms handle much of that for you; with Mautic it is a setup task, which we do as part of an implementation.

Which channels does each platform cover?

All three centre on email. For WhatsApp and SMS, Brevo has built-in channels; HubSpot connects WhatsApp in its paid tiers and SMS through integrations; Mautic has SMS transports and adds WhatsApp through plugins or n8n (see n8n and WhatsApp automation). Whichever you use, Meta charges per delivered WhatsApp message: templates by category since 1 July 2025, and replies inside the 24-hour window since 1 October 2026, after a free monthly tier (Meta, checked 14 October 2026). For multichannel out of the box at moderate scale, Brevo is convenient; for WhatsApp wired to your own systems and data, Mautic with n8n is more flexible.

How well does each integrate with ERPNext?

Marketing is only as good as the data behind it. Mautic has no ready-made ERPNext connector, but its REST API and webhooks, with n8n in between, let segments run on real ERPNext customer and order data (purchase history, lifecycle stage, region) and send campaign responses back. HubSpot has its own CRM and a large integration marketplace; Brevo has a lighter CRM and connectors. If ERPNext is your source of truth, Mautic keeps marketing in the same stack you own; see marketing automation.

Where does each one win?

Pick HubSpot if you want a premium, all-in-one marketing, sales and CRM platform with a polished interface and can fund the pricing.

Pick Brevo if you want affordable, easy email (and native SMS/WhatsApp) at small-to-mid scale with minimal setup.

Pick Mautic if you want full marketing automation without per-contact fees, your data on your own server, and a link to ERPNext through n8n.

When is Mautic the right call?

• Your contact list and send volume are growing and SaaS fees are climbing.
• You want contact data on your own infrastructure.
• You run ERPNext or other open-source systems and want marketing in the same stack.
• You need custom automation logic beyond a product's built-in options.
• You have (or want us to provide) the capability to manage deliverability.

It suits you less if you need turnkey marketing with managed deliverability today and have no appetite for infrastructure; there, Brevo or HubSpot are ready on day one.

How does MithTech set this up?

We deploy self-hosted Mautic on your cloud, set up sending and deliverability (SES, SPF, DKIM, DMARC, warm-up), build your segments, campaigns and lead scoring, and join it to ERPNext, Frappe CRM and n8n. See marketing automation, or talk to us.

How do you migrate from HubSpot to Mautic?

Deliverability is the part that bites, so sequence it deliberately:

1. Export contacts, lists, forms and email templates from HubSpot, including the custom properties your segments depend on.
2. Install Mautic on your own server and configure a dedicated sending domain with SPF, DKIM and DMARC before you import a single contact.
3. Import contacts in segments, not one bulk load, so you can verify field mapping on a small batch first.
4. Rebuild campaigns as Mautic workflows. They will not port automatically, and the rebuild is a good moment to drop the ones nobody has looked at in a year.
5. Warm the new sending domain gradually: start with your most engaged segment, then widen. Sending your whole list from a cold domain on day one is how you land in spam.
6. Run one campaign in parallel on both platforms and compare open and delivery rates before cancelling HubSpot.

Frequently asked questions