Shopify to Medusa
migration, without the ranking loss.

Shopify to Medusa migration — FAQs

Will we lose our Google rankings when we leave Shopify?

Not if the migration is planned around them. Shopify forces URL prefixes like /products/ and /collections/ that most stores keep, so the usual approach is to preserve the existing paths exactly and give Google nothing to re-learn. Where a URL genuinely has to change, it gets a 301 from a redirect table mapped before cutover — we crawl the live store during the assessment so every indexed URL is accounted for, not discovered afterwards in Search Console.

What data actually exports out of Shopify?

Products, variants, inventory, customers and orders from 1 January 2019 onward export cleanly. Orders before that window need a separate API extraction or stay as a read-only archive. Password hashes never export, discount and gift-card codes come out partially, and analytics history does not export in any form. The matrix above is the full picture — and we run your actual export during the assessment, so the gaps are known facts before you commit. The reasoning is worked through in the migration guide.

What happens to customer logins after migration?

Every customer is force-reset on cutover, because Shopify never releases password hashes. That is true of any Shopify exit, to any platform — it is not a Medusa limitation. So we plan it as a campaign rather than a task: a pre-announced reset email with a one-click link, timed away from your peak sales period, framed as a relaunch. Handled well it costs you almost nothing; handled as an afterthought it is the single biggest churn event in the whole migration.

How long does a Shopify to Medusa migration take?

Ten to sixteen weeks for a typical store. About six weeks of that is non-negotiable plumbing — payments, shipping, tax, transactional email, hosting — and the rest scales with catalogue complexity, integration count, B2B requirements and content volume. The estimator above gives you a range from your own answers; we put a scoped number in writing after the assessment.

What does it cost, and when does it pay back?

Migrations start around ₹3L for a straightforward catalogue and rise with integrations, B2B pricing rules and custom checkout logic. The payback maths is simple: Shopify’s platform fee, transaction fee and app subscriptions are a percentage of revenue that grows forever, while a migration is a fixed cost that ends. Most stores cross break-even past roughly ₹8–10 crore of annual GMV. Run your own numbers in the commerce cost calculator or read the full Shopify cost breakdown.

Does Medusa handle Indian GST and e-invoicing?

Not out of the box — and neither does Shopify. The difference is permission, not features. Because you own the order and document layer in Medusa, Rule 46 compliant invoices and IRN generation are things you can build, and we do build them. On Shopify you cannot build them at all, which is why most Indian stores end up paying a third-party invoicing tool to sit alongside it. See Shopify and GST compliance in India.

Should every store leave Shopify?

No, and we will say so on the call. Shopify is genuinely excellent at what it does. If your store is under a few crore in GMV, has no unusual checkout or B2B requirement and no engineering capacity to speak of, a migration is a cost with no return and you should stay. Medusa earns its place when platform fees have become material, when the checkout or pricing logic you need is something Shopify will not let you build, or when commerce has to sit inside a wider stack you own. The honest version of the argument is in why businesses are leaving Shopify.